Ecommerce SEO


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Providing SEO (search engine optimization) or SEM (search engine marketing) for eCommerce websites is what we do best.  Through our 20 years of experience we have helped promote and market almost every type of product. There are tons of hot products on the internet, however if the right audience can't find it - then there won't be any sales to support it. 

Providing SEO for E-commerce websites is often a difficult task. Legacy CMS systems, wide ranges of unrelated products, overly large numbers of products and the use of generic manufacturer descriptions are all barriers that need to be overcome in order to deliver a successful SEO campaign.


Understanding Digital Strategies and How to Market Them

 SEO strategies

As you can see there are many components that go into a comprehensive digital strategy.  As we approach SEO for ecommerce websites we have a proven process that yields results. 


Ecommerce SEO

Website Conversion (or NOT)

Website ConversionOne of the first things we need to do is analyze your sites conversion. It doesn't matter how much traffic we pump into your site if it can NOT CONVERT!  This has not become an option or a luxury.  All too often we are asked to do SEO on a website just to find out that the site isn't converting the current traffic.  

So how do we do this?

  • Google Analytics
  • Data science
  • Focus groups
  • Split testing
  • Website behavior analysis
  • Website source traffic channels
  • Running traffic through the funnel with AdWords, then baseline the conversion rates

If we conclude there are problems then we will propose solutions and make adjustments to your website (benefit of having web developers).  After we figure out a positive conversion rate - then we move on with the rest of the analysis.


Full SEO Analysis

Before you can get somewhere you need to know where you have been!  We do a full seo and ecommerce analysis.  This includes:

  • Current SEO strength (what is your digital footprint)
  • Primary keyword research and related keyword phrases (see info on post hummingbird)
  • Competitive analysis - how strong is your competition?
  • Google analytics setup
  • Website URL structure and sitemap analysis
  • Current ecommerce product landing page


Gaining a Web Presence

Now that we have some data and understanding of whats going on, we start developing your web presence (ecommerce footprint on the Internet). Whether you have a large digital footprint or a non-existent digital footprint - the data never lies.  There are some initial things we still need to do prior to launching into the main SEO.

  • Setup and submit sitemaps to Google Webmaster Tools
  • Setup and submit sitemaps Bing Webmaster Tools
  • Setup Google local
  • Setup Bing local
  • Scan, fix and setup local and mobile directories (yelp, merchantcircle, foursquare, citysearch, citymaps, etc)
  • Backlink research and setup
  • Social media setup


Increase Traffic, Optimize and Online Marketing

The analysis is complete, data science is setup and being monitored and the major configurations and footprints are in place.  Now its time to optimize and market your ecommerce website. Providing a complete SEO campaign for your website is more than just some meta tags and links.  Its a combination of all the elements working in harmony and being fully synchronized.  Here are some of the top level items that your ecommerce store will undergo.

  • Keyword monitoringincrease web traffic
  • On Page Optimization - Title tags, meta information, URL, image tags
  • Ongoing content development & creation
  • Content syndication
  • Social media posts & optimization
  • Monitor company reviews
  • Video marketing creation
  • Videdo syndication
  • Authoritative relevant backlinks and link building campaigns


Shopping Feeds, Marketplaces, Affiliates & Marketing

Part of the digital strategy and complimenting a solid ecommerce seo campaign is getting your products optimized and available in several well established outlets/marketplaces. Your products will often qualify to be sold in, - this provides great exposure, new sales and often some solid backlinks. We work with your ecommerce site to:

  • Marketplace & affiliate analysis (does it make sense to be in this space?)
  • Shopping sites
  • Affiliate sites
  • Comparison sites
  • Email marketing and promotion



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by Wayne Cichanski

Minnesota statsMN Event Center Case Study

Out with the Old in with the New

After reviewing the success of the catering website, Courtyards of Andover Event Center wanted the same. What a success it was! The new website produced over $200k in new potential revenue within the FIRST MONTH of launch.

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